Case Study: Anchor Brewing Company collects 200% more first-party data with AnyRoad

Anchor Brewing Co. Collects 200% More First-Party Data

Anchor Brewing Company, the San Francisco craft beer icon known for Anchor Steam® Beer, needed to modernize its brewery tour experience and replace a manual, paper-based booking and data collection process. The clunky workflow created a poor first impression for visitors and made it harder for the brand to capture customer information and encourage repeat visits.

Anchor Brewing Company implemented AnyRoad’s experiential marketing platform to handle tour bookings, payments, and guest data collection through a smoother website-based experience. With AnyRoad, Anchor Brewing says it now collects 200% more customer data, uses Atlas insights to track performance and guest feedback, and has been able to improve the tour experience while better understanding and marketing to its audience.

Anchor Brewing Company

Angela Knotts

Director of Brand Marketing