Case Study: Absolut’s Brand Home increases revenue per visit with AnyRoad

Absolut’s Brand Home Improved Their Average Guest Revenue By 36%

Absolut’s Brand Home, part of Absolut Vodka in Åhus, Sweden, wanted to turn its new destination into a self-sustaining revenue stream while delivering a world-class visitor experience. To do that, it needed a strong reservation and payment system, plus tools to collect visitor feedback, analyze demographics, and support the guest journey—so it turned to AnyRoad, using AnyRoad Experience Manager, AnyRoad Atlas, and AnyRoad Feedback.

AnyRoad implemented the ticketing and reservations platform, then expanded the setup to give Absolut a holistic view of bookings, revenue, satisfaction, and guest demographics. With this data, Absolut optimized experiences around smaller guest groups and improved performance across the board, increasing average revenue per guest by 36%, achieving an NPS of 75, and reaching an 85% brand conversion score, while also earning TripAdvisor recognition as the #1 thing to do in Åhus.

Absolut’s Brand Home

Kenneth Hoffström

Site Manager