Case Study: Equity Residential Centralizes Lead Management with Anyone Home CRM

Anyone Home CRM Engagement Platform Delivers Centralized Lead Management Process for Equity Residential

Equity Residential, one of the largest apartment operators in the U.S. with more than 300 communities and 80,000 homes, needed a CRM that could bring more flexibility and data-driven visibility to its lead management process. As consumer expectations shifted toward self-service and convenience, Equity wanted a more digitized, automated approach that could support service delivery at the community, regional, or portfolio level.

Equity Residential implemented Anyone Home CRM across its entire portfolio in 2021, and Anyone Home completed the rollout in four months. The platform added structure, transparency, and follow-up alerts that helped leasing teams better align with best practices, while giving management clearer insight into tour volume, workload, and customer interactions; 75% of onsite team members said the CRM was easy or very easy to use.

Equity Residential

Kristin Hupfer

First Vice President of National Sales