Case Study: ZTYLEZ boosts awareness and engagement with AnyMind Group's AnyTag influencer marketing

ZTYLEZ ART SPACE a new photo shooting spot in Hong Kong and how it was collaborated and promoted with influencers

ZTYLEZ, a Hong Kong-based online magazine covering fashion, art, and culture, wanted to promote its first-ever ZTYLEZ ART SPACE and introduce the new exhibition as a creative, trendy photo spot while building awareness around its collaboration with local illustrator Isaac Spellman. To help achieve this, the company worked with AnyMind Group and its influencer marketing platform, AnyTag.

AnyMind Group used AnyTag to engage 10 micro-influencers with distinct styles, giving them creative freedom to share their own experiences and interpretations of the art space. The campaign generated strong buzz and influencer-created content, reached more than 127,000 people, and achieved an average engagement rate of 4.42%.

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