Case Study: Traveloka boosts awareness and sales with AnyMind Group’s CastingAsia influencer marketing

Traveloka teams up with CastingAsia in Indonesia for Traveloka’s Epic Sale and Epic Hour promo campaign

Traveloka, the Indonesia-based online travel and lifestyle platform, wanted to raise awareness and drive user action for its Epic Sale and Epic Hour promotional campaign. It partnered with AnyMind Group’s CastingAsia influencer marketing platform to build interest and support social media sales across Instagram and Twitter.

AnyMind Group used a three-week, multi-tier influencer strategy featuring nano-, macro-, and mega-influencers, with storytelling content that moved followers from teasers to education and then calls to action. The campaign generated a total reach of 8,485,177 and 6,428 combined engagements, while nano-influencers alone contributed 6% of total reach and helped spark strong audience interaction.

Traveloka