Case Study: Traveloka drives new Traveloka Eats usage with AnyMind Group’s AnyTag

Traveloka drives usage of new Traveloka Eats feature with influencer marketing through AnyTag

Traveloka, an Indonesia-based online travel and lifestyle platform, wanted to drive new users to its Traveloka Eats feature on the app. To support this goal, Traveloka worked with AnyMind Group and used the AnyTag influencer marketing platform.

AnyMind Group helped Traveloka run an influencer campaign via AnyTag’s Marketplace feature, leveraging 76 nano and micro-influencers on Instagram. Influencers invited friends to purchase food coupons using a specific code and submitted proof of purchase through the platform; the campaign reached 128,498 people and generated 8,536 likes and 2,302 comments, ultimately driving hundreds of new users to Traveloka Eats.

Traveloka