Case Study: Motor-Fan achieves faster site speed and 1.32x more searches and clicks with AnyMind Group

Site speed improvement leads to Motor-Fan increasing search result volume and article clicks

Motor-Fan, a specialist online media brand within Japanese publisher SAN-EI CORPORATION, worked with AnyMind Group’s acquired publisher trading desk, FourM, to address poor site speed and a high abandonment rate. As Core Web Vitals became a priority, the team identified that the site’s performance was not good enough and was hurting user experience and search traffic.

AnyMind Group helped analyze the site, found six issues, and implemented lazy loading for a recommendation widget that was slowing page loads. Using PageSpeed Insights, FourM improved 19 areas, and over the three months before and after the changes, searches and article clicks increased 1.32x, alongside better perceived speed and improved advertising revenue.

Motor-Fan