Case Study: Red Bull drives awareness for White Edition with AnyMind Group’s FourM PMP Site Skin

Red Bull leverages on PMPs to promote Red Bull White Edition

Red Bull Japan Co., Ltd. worked with AnyMind Group to promote the launch of Red Bull White Edition in Japan. The challenge was to generate strong awareness for a new product within a limited budget and using standard promotional materials, which made it difficult to achieve meaningful impact through regular banner advertising alone.

AnyMind Group, through FourM, solved this by using its Site Skin format and PMP-based delivery across more than 20 high-quality Japanese publishers, supported by domain expertise in ad operations and publisher monetization. The campaign was praised for its strong creative impact and was selected by Red Bull GmbH as a global best practice, with the case shared across other markets and expected to support future global deployment.

Red Bull