Case Study: Bathing Shed boosts Hong Kong brand awareness with AnyMind Group's micro-influencer marketing

Newly Launched Personal Care Brand Meets Influencer Marketing How Bathing Shed Launched in the Hong Kong Market

Bathing Shed, a Melbourne-based personal care brand, was expanding into the Hong Kong market and needed to build brand awareness and audience engagement for its newly launched products. To support this launch, it turned to AnyMind Group and its influencer marketing platform, AnyTag, for help reaching local consumers.

AnyMind Group implemented a micro-influencer campaign that included product seeding with 30 micro-influencers, who created and shared authentic photo posts based on their product experiences. AnyMind Group also supported the campaign with discount codes for audiences, helping drive interest and sales. The effort reached more than 300,000 social media users and achieved an average engagement rate of 3.46%, while generating positive audience sentiment toward Bathing Shed and its products.

Bathing Shed