Case Study: Mizuno achieves 544% GMV growth with AnyMind Group

Mizuno boosts GMV 544% in 6 months with AnyMind Group

Mizuno faced the challenge of navigating Vietnam's rapidly transforming e-commerce landscape, where success required seamlessly coordinating multiple channels, marketing activities, and data. To move beyond fragmented growth and better engage younger consumers, Mizuno partnered with AnyMind Group to build a centralized commerce infrastructure.

AnyMind implemented a strategy focused on building a connected multi-platform ecosystem using Shopify, Shopee, and TikTok. They centralized data using the AnyX platform to enable informed decision-making and drove growth through integrated performance advertising and livestream commerce. This solution delivered a 544% increase in total GMV, secured Mizuno a top 5 brand ranking on Shopee, and established a scalable foundation for future growth.

Mizuno