Case Study: Laurier drives lifestyle relevance and confident engagement with AnyMind Group’s AnyTag

Laurier boosts influencer reach to 543,000+ with AnyMind Group

Laurier, a leading global feminine care brand, faced the challenge of differentiating itself in a commoditized market and deeply engaging with younger consumers who sought identity cues and emotional validation beyond functional product claims. To rebuild emotional relevance, Laurier partnered with vendor AnyMind Group and utilized their influencer marketing platform, AnyTag, to shift its narrative from protection to empowered confidence.

AnyMind Group's solution involved using AnyTag to identify and manage 24 influencers who integrated Laurier into fashion and lifestyle content, avoiding traditional product endorsement. The campaign included a hero film, a private fashion show, and participation in Kuala Lumpur Fashion Week. This strategy achieved a total reach of 543,000+ and 826,000+ video views. Most significantly, AnyMind helped deliver a Cost Per View that was 85% lower than the industry benchmark, successfully embedding the brand into identity-driven conversations.

Laurier