Case Study: Knorr achieves 3.8M reach this Ramadan with AnyMind Group

Knorr drives 3.8M reach this Ramadan with AnyMind Group

The customer, Knorr, faced the challenge of cutting through the overwhelming volume of promotional content during Ramadan in Malaysia to capture the attention of home cooks. They partnered with vendor AnyMind Group, utilizing its AnyTag and POKKT solutions, to position their Pasti Sedap seasoning as a tool for culinary confidence.

AnyMind Group implemented a solution combining influencer-led storytelling via AnyTag with targeted mobile advertising through POKKT. This strategy achieved a total reach of 3.8 million and over 5 million views. A standout result was a single influencer driving 48% of the total reach, while the mobile campaign secured over 1.2 million impressions with an 85% video completion rate.

Knorr