Case Study: Kiragames achieves 87.9% CPM growth and 24.5% revenue growth with AnyManager by AnyMind Group

Kiragames boosts CPM 87.9% and revenue 24.5% with AnyMind Group

Kiragames, a Thai mobile game publisher, faced a challenge where its high ad fill rate was not translating into sufficient revenue. Its previous monetization strategy lacked competitive bidding, trapping its ad inventory in a low-value commodity state. Partnering with AnyMind Group and utilizing its AnyManager platform, the company sought to reverse a revenue decline without compromising user experience through increased ad volume.

AnyMind Group implemented a new strategy focused on creating inventory scarcity and fostering a competitive real-time bidding environment. This involved setting minimum price floors to drive up CPMs and prioritizing revenue per impression over ad volume. The solution delivered significant results for Kiragames, including an 87.9% growth in CPM and a 24.5% increase in total revenue, all while reducing the number of ads shown to players by 32%.

Kiragames