Case Study: Hong Kong Design Centre drives awareness and engagement with AnyMind Group’s rich media ads

HKDC drives domestic tourism with interactive rich media ads on premium online publishers

Hong Kong Design Centre (HKDC) needed to raise awareness for its “#ddHKDesign #HongKongLand” event and engage the Hong Kong public during the COVID-19 pandemic, especially design enthusiasts, families, and the general public. To do this, HKDC worked with AnyMind Group and used its AnyDigital Premium Marketplace (APM) to support online advertising across premium publishers.

AnyMind Group implemented interactive rich media ads in 3D slideshow and mobile carousel formats to deliver multiple messages within a single ad space and increase engagement. The campaign generated 1.2 million impressions and 325,000 user interactions, helping HKDC drive strong publicity and awareness for the event.

Hong Kong Design Centre