Case Study: GrabFood boosts brand awareness with AnyMind Group’s influencer marketing solution

GrabFood Signatures campaign success through strategy and execution in influencer marketing

GrabFood worked with AnyMind Group, using CastingAsia, its influencer marketing platform, to launch the “GrabFood Signatures” campaign in Vietnam. The challenge was to build awareness for a new GrabFood segment featuring exclusive signature dishes from favorite local restaurants that could only be ordered on the platform.

AnyMind Group designed and executed a multi-tier influencer strategy across YouTube, Facebook, Instagram, live streams, and community channels, combining celebrities, food bloggers, streamers, and micro-influencers. The campaign generated more than 1 million video views, 282,478 interactions across community pages, influencers, and food bloggers, and 676,279 interactions with food review content, with over 13,000 discussions and comments that were more than 80% positive.

GrabFood