Case Study: Church & Dwight achieves 307% revenue growth and 269% ROAS boost with AnyMind Group

Church & Dwight boosts TheraBreath revenue 307% in Thailand with AnyMind Group

Church & Dwight, a leading global consumer packaged goods company, faced significant challenges launching its premium TheraBreath brand in Thailand. The market was dominated by a "brushing is enough" mindset, price sensitivity, and strong incumbent brands. They partnered with AnyMind Group to overcome these barriers and establish TheraBreath as a leader.

AnyMind Group implemented a full-funnel strategy using its AnyTag and AnyX platforms. This involved shifting consumer perceptions with localized influencer content and managing seamless e-commerce operations across multiple channels without discounting. As a result, the campaign drove a 307% revenue growth rate and boosted Return on Ad Spend by 269% over eight months, while successfully diversifying sales across platforms.

Church & Dwight