Case Study: Canon boosts product launch awareness with AnyMind Group’s AdAsia solutions

Canon leverages on AdAsia solutions to capture audience excitement through sequential storytelling and vertical video

Canon, a global leader in imaging and photography, wanted to build awareness and excitement for the launch of its new EOS M100 mirrorless camera across multiple Asia-Pacific markets. To support this goal, Canon worked with AnyMind Group using AdAsia solutions, including AdAsia Premium Marketplace, AdAsia Digital Bidder on YouTube, and SNAPSHOT for a photo contest.

AnyMind Group ran a three-phase campaign featuring teaser videos, retargeting contest videos, and banner ads across premium publishers and YouTube, using vertical Parallax ad formats to keep the experience unobtrusive while boosting recall. The campaign exceeded expectations, with banner ads delivering 185% of clicks and APM achieving a 103% view rate; the strongest banner conversions came from the Philippines, Indonesia, and Malaysia.

Canon