Case Study: Bio-Essence achieves 299% higher Shopee Live GMV per hour with AnyMind Group’s AI-powered live commerce

Bio-Essence boosts Shopee Live GMV per hour by 299% with AnyMind Group

Bio-Essence, a top skincare brand, faced a challenge in replicating its high-touch consultant experience on Shopee Live due to the operational limitations of human-only broadcasts and platform restrictions. To build a sustainable, continuous growth channel and reach off-peak shoppers, the brand partnered with AnyMind Group.

AnyMind Group implemented its AI live commerce platform, AnyLive, using a customized AI avatar to provide 24/7 automated beauty consultations. This always-on strategy enabled hybrid human-AI livestreams and captured high-intent traffic. The solution resulted in a 15x increase in broadcasting coverage and a 299% increase in Gross Merchandise Value per hour within 90 days, transforming the channel into a high-conversion skincare destination.

Bio-Essence