Case Study: ANGLERS achieves 4.3x revenue growth with AnyMind Group

ANGLERS saw 4.3 times increase in revenue through in-app advertising support

ANGLERS, a Japanese fishing content media company with both web and mobile app properties, wanted to focus on growing its user base and monetizing its app but lacked the internal resources to do so. AnyMind Group, through FourM and AnyManager, was already supporting ANGLERS’ web advertising and was brought in to help monetize the mobile app with in-app display ads.

AnyMind Group designed a monetization strategy aligned with ANGLERS’ KPIs, handled planning and mediation, and helped set up and operate ad inventory while ANGLERS managed only basic SDK and ad space updates. In the first six months, ARPU increased by 120%, eCPM rose by 72%, and overall revenue grew more than 4.3x, while inappropriate ads were proactively blocked and additional services like ad design, user acquisition support, and ASO were also provided.

ANGLERS