Case Study: World’s Leading Motor Vehicle Producer achieves a five-year U.S. market forecast with AnyLogic

World’s Leading Motor Vehicle Producer - Customer Case Study

World’s Leading Motor Vehicle Producer needed a five-year forecast for U.S. vehicle sales and revenue, but had to account for customer behavior, dealer networks, competitors, and the used-car market. It turned to AnyLogic for a detailed simulation of the U.S. motor vehicle market to understand demand and production needs.

AnyLogic built an agent-based model of the market, dividing the country into regions and districts and simulating customers, dealers, and new and used vehicles. The solution forecast sales and revenue five years ahead, estimated regional demand, and showed how advertising and dealer visits affected buying decisions. As a result, World’s Leading Motor Vehicle Producer was able to plan production and marketing more accurately using AnyLogic.