Case Study: Vendasta achieves successful automation rollout planning with AnyLogic simulation software

Sales and Marketing Automation System Rollout

Vendasta, a Canadian technology company that helps small and medium businesses manage digital channels, planned to launch an automation system on its platform. The company needed to understand how quickly users would adopt automations and whether the new feature could overload its infrastructure or internal teams. AnyLogic simulation software was used to model the rollout and assess adoption, usage, and operational impact.

Using AnyLogic, Vendasta built a system dynamics model to test rollout scenarios and evaluate partner adoption, automation volume, and team workload. The results closely matched forecasts, with simulated outputs within about 3% of initial predictions; for example, projected automations were 350 versus 361 in simulation, and projected automation users were 400 versus 319. AnyLogic helped Vendasta prepare support teams and documentation before launch, while also identifying internal efficiency and employee productivity benefits.

Vendasta