Case Study: Red Bull MOBILE achieves 98.5% code recognition and boosts customer engagement with Anyline

Red Bull MOBILE - Customer Case Study

Red Bull MOBILE launched the engagement program "Red Bull MOBILE Collect" to reward customers with codes printed on Red Bull can lids, but needed a fast, reliable way for users to capture eight‑digit codes with their phones to boost participation. Anyline provided the missing piece by supplying its OCR scanning technology (Anyline SDK) to enable quick in‑app code capture across a range of smartphones and lighting conditions.

Anyline’s developers implemented code to read the eight‑digit vouchers within days and the SDK was integrated into the Polish-built app, including features like automatic flashlight activation for low light and broad camera compatibility. In the Poland trial the solution produced hundreds of thousands of scans with a 98.5% recognition rate, proving faster and more convenient than manual entry and driving high user satisfaction — a clear win for Anyline and Red Bull MOBILE.

Red Bull MOBILE

Jerolim Filippi

Head of Product & Sales