Case Study: Porsche Leipzig achieves interactive visitor engagement and instant vehicle info with Anyline

Porsche Leipzig - Customer Case Study

Porsche Leipzig wanted to deepen the visitor experience at its Customer Centre and pit lane by giving guests quick, interactive access to information about the modern cars on display. To solve this need for a simple, fast and easily updatable solution, Porsche Leipzig and its app developer integrated Anyline’s license‑plate scanning capability into the visitors’ app.

Anyline’s scanner lets visitors point their phone at a car’s plate and instantly pull up vehicle details and insider information, making the app more engaging and informative. The feature supports scanning >100 license plates, complements an audience of ~40,000 visitors per year and the app’s >3,000 downloads, and has measurably increased the app’s appeal and interactivity for Porsche Leipzig.

Porsche Leipzig