Case Study: Northumbrian Water achieves fast, accurate customer self-reading with Anyline

Northumbrian Water Introduces Customer Self-Reading for Water Meters

Northumbrian Water, the UK supplier serving over 2.7 million customers in the North East (and as Essex & Suffolk Water in parts of the South East), sought to modernize its customer experience by enabling fast, accurate self-reading of water meters. To achieve this, Northumbrian Water integrated Anyline technology into its customer-facing mobile app to replace slower, traditional data-gathering methods and give customers better control over their consumption.

Using Anyline, customers receive an email prompt and can scan their meter with their smartphone camera in just a few seconds; readings are auto-updated to their account and consumption can be tracked more accurately over time. The Anyline-powered solution has delivered quick, reliable readings and strong customer satisfaction — customers who submit meter reads via the app rate their experience higher than any other channel available — while streamlining operations and improving data accuracy.

Northumbrian Water

Harry Lovell

Digital Experience Manager