Anyline
76 Case Studies
Case Study: PepsiCo boosts customer engagement with Anyline promotional code scanning
A Anyline Case Study
How PepsiCo Boosts Customer Engagement with Promotional and QR Code Scanning
PepsiCo sought a fresh way to boost customer engagement for promotions across its product portfolio in Turkey and to make participation simple and secure for shoppers and retailers. To achieve this, PepsiCo integrated Anyline’s promotional code scanning into its “PepsiCo Kazandirio!” mobile app so consumers could easily scan unique codes on products to access prizes and cash rewards.
Anyline’s code-scanning service was embedded into the existing app, enabling instant redemption of unique codes (including codes placed under caps or seals) and reducing point-of-sale friction and fraud risk compared with outward-facing QR codes. The Anyline solution delivered a faster, more engaging user experience, increased store and customer participation, and simplified POS operations—outcomes PepsiCo cites as improvements to UX and store engagement.
Open case study document...
PepsiCo
Metin Durakoglu
IT Go-To-Market & Digital Delivery Manager