Case Study: The Sun achieves 20x faster code entry and stronger customer loyalty with Anyline mobile scanning

How Mobile Scanning Helps The Sun to Improve Customer Loyalty

The Sun, part of News Corp and the UK's largest newspaper with a total audience of over 33 million, needed a more efficient way to grow its loyalty membership and streamline promotional entries while reducing staff effort and data-entry errors. To solve this, The Sun partnered with Anyline to integrate Anyline mobile data capture (Anyline scanning) into its Sun Savers app so readers could easily participate in promotions and contests.

Anyline’s scanning solution lets readers capture daily unique codes printed in the paper directly through the Sun Savers app, giving instant access to deals and prize entries; this approach is not only more accurate but about 20x faster than manual entry. The Anyline-enabled app has driven thousands of entries, helped build a loyalty base of over a million members, and significantly improved customer engagement and operational efficiency for The Sun.

The Sun