Case Study: Landskron Brewery boosts loyalty participation to 18% with Anyline mobile OCR

How Landskron Launched a Rebranding Campaign with Mobile OCR

Landskron, a historic German brewery, needed to relaunch its brand and drive engagement for a new customer loyalty program that required consumers to submit codes printed inside bottle caps. To modernize the experience and avoid manual entry, Landskron and developer Pixelflush turned to Anyline’s mobile OCR SDK to deliver a fast, app-based scanning solution.

Pixelflush integrated the Anyline mobile OCR (React Native–compatible) SDK into the Landskron app, enabling offline, cross‑platform scanning with quick setup and reliable results. The Anyline-powered feature produced immediate scan feedback, high user satisfaction, a large number of downloads and an over 18% participation rate—exceeding expectations and making the rebranding campaign a clear success.

Landskron

Matthias Schmidt

Head of Development