Case Study: Karlsberg boosts customer engagement and achieves 1M monthly promo scans with Anyline mobile scanning

How Karlsberg Improves Customer Engagement with Mobile Scanning

Karlsberg, the brewery behind the Karlsberg Urpils app, faced low participation in a bottle-cap promotion because customers had to manually enter promotional codes online. To make engagement simple and on the go, Karlsberg teamed up with Anyline to add mobile scanning and OCR capabilities so users could capture crown-cap codes directly with their smartphones.

Anyline integrated its mobile scanning/OCR solution into the Karlsberg Urpils app, enabling customers to point their phone at a code and have it read in seconds—faster and more accurate than manual entry. The Anyline-powered feature drove dramatic results: up to 200 user interactions per minute at campaign peak, over 1 million promotional scans per month, and more than 40,000 unique users, significantly boosting Karlsberg’s promotional marketing.

Karlsberg