Case Study: Sock Fancy achieves rapid supply-chain visibility and scalable growth with Anvyl

Sock Fancy chooses Anvyl for supply chain visibility and growth

Sock Fancy, a subscription-driven sock company launched in 2013, was facing rapid B2C and B2B growth that strained its global supply chain — lengthy email chains, poor visibility into overseas manufacturing, and time-consuming follow-ups threatened the company’s ability to scale. To centralize communication and track production milestones, Sock Fancy chose Anvyl and implemented Anvyl’s Production Hub as a single hub for supply chain data.

Anvyl gave Sock Fancy real-time visibility into supplier and product status, automated milestone reminders, and integration with their CRM, enabling much faster customer updates and coordination with overseas partners. Within three to four months Sock Fancy saw measurable impact: 90% same-day supplier responses, onboarding in one day, 48 orders issued in under three months, and about $40K saved per year in headcount — turning a 12-hour update process into a quick highlight view thanks to Anvyl.

Sock Fancy

Futhum Tewolde

Co-Founder & Chief Operating Officer