Case Study: Veritas Business Law boosts conversions and lowers cost per conversion with Anvil Media

Veritas Business Law cuts cost per conversion by 76% with Anvil Media

Veritas Business Law, LLC, a Portland-based firm specializing in intellectual property and business law, partnered with Anvil Media to improve its Google ad campaign. The challenge was to increase conversions while lowering the cost per conversion by attracting more qualified traffic.

Anvil Media optimized the campaign by refreshing ad copy and keywords and adjusting geotargeting to focus on the highest-converting geographic areas. This strategy resulted in a 300% increase in conversions and a 76% reduction in cost per conversion for Veritas Business Law.

Veritas Business Law, LLC