Case Study: Veritas Business Law boosts conversions with Anvil Media

Veritas Business Law boosts conversions by 115.5% with Anvil Media

Veritas Business Law, a firm specializing in intellectual property and business law, faced a challenge with its paid media campaigns. While its ads were generating a high number of impressions and clicks, actual conversions from potential new clients were low. The company partnered with Anvil Media to make its account more efficient by increasing conversions without increasing the budget.

Anvil Media implemented a new strategy, shifting from a Remarketing campaign to an optimized Search campaign. This involved updating the account structure with ad extensions, regularly refining ad copy and keywords, and developing a negative keyword list to improve targeting. As a result, Anvil Media achieved a 115.5% increase in overall conversions and an 85.1% increase in conversion rate, while also decreasing the cost per conversion by 53.2% year over year.

Veritas Business Law