Case Study: Veritas Business Law boosts PPC impressions, clicks, and conversions with Anvil Media

Veritas Business Law boosts conversions 100% with Anvil Media

Veritas Business Law, LLC, a Portland-based firm specializing in intellectual property and business law, partnered with Anvil Media to enhance its Google Ads campaign. The challenge was to increase impressions, clicks, and conversions to build on prior success while navigating an economic downturn, with specific goals of reaching 30,000 impressions and 250 clicks.

Anvil Media optimized the campaign by refreshing ad copy and keywords, particularly targeting business terms and searchers looking for employment resources during the COVID-19 recession. This strategy successfully generated a 100% increase in conversions, a 12.4% increase in impressions, and a 6.8% increase in clicks, exceeding the previous month's performance across all key metrics.

Veritas Business Law, LLC