Case Study: Travel Portland boosts organic traffic and preserves SEO rankings with Anvil Media

Travel Portland boosts organic traffic 65.5% with Anvil Media

Travel Portland faced the challenge of launching a new website without losing its existing search engine rankings, SEO authority, and organic traffic. Anvil Media was brought in to provide search engine optimization services to ensure a smooth transition.

Anvil Media worked closely with Travel Portland and its creative partner to preserve popular content and transfer all accrued authority to the new site. Following the launch, Anvil expanded the content library and pursued off-site search marketing tactics. The results included significant year-over-year traffic increases across multiple periods, with organic traffic up 65.5% in the first summer and 64.0% in the first full Q4, while all top non-branded keyword rankings were maintained or improved.

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