Case Study: Straightaway boosts organic visibility and app users with Anvil Media

Straightaway grows monthly impressions 486% with Anvil Media

Straightaway, a route optimization app for delivery drivers, sought to expand its online visibility and improve the organic performance of its website and app store listings. They partnered with the digital marketing agency Anvil Media to address this challenge.

Anvil Media implemented a comprehensive SEO strategy, beginning with an audit and focusing on technical improvements like site speed, content expansion based on keyword research, and securing backlinks. As a result, monthly search impressions grew by 486% in just two months, and the app saw a 364% increase in new users. Anvil Media's work also propelled the Straightaway site to the #1 ranking for highly competitive keywords like "Fedex Route Planner," far outranking major competitors.

Straightaway