Case Study: RayVio achieves over 6,000 email sign-ups and $100,000 in revenue with Anvil Media

RayVio generates 6,000+ emails and tops $40,000 in 48 hours with Anvil Media

RayVio, a VC-funded company with TRUVIOLET technology, was preparing to launch its first product, Ellie, a portable UV sterilizer. The challenge was to build an audience and ensure a successful crowdfunding launch on Indiegogo. RayVio partnered with vendor Anvil Media to generate a high number of email sign-ups prior to launch and to achieve $40,000 in sales within the first 48 hours.

Anvil implemented a dynamic paid media strategy using search, display, Facebook, and Instagram ads, with Facebook Lead Gen ads being crucial for efficient conversions. This approach successfully generated over 6,000 emails in under two weeks. As a result, RayVio surpassed its 48-hour sales goal, raising over $40,000, and went on to generate over $100,000 by the end of the 30-day campaign.

RayVio