Case Study: Pacific Rim boosts brand awareness and revenue with Anvil Media's Facebook fan page strategy

Pacific Rim grows Facebook fans to 11,600+ in 2 weeks with Anvil Media

Pacific Rim, a winemaker dedicated to Riesling, faced the challenge of increasing its brand awareness and connecting with wine enthusiasts to demonstrate an engaged audience to retailers. To meet this challenge, they partnered with vendor Anvil Media for a strategic social media plan focusing on Facebook.

Anvil Media implemented a Facebook Fan Page strategy that included offering a free gift for new fans and educating followers with video and blog content. This solution resulted in the acquisition of over 11,600 fans in two weeks, a 7000% increase in site traffic from Facebook, and a 15% increase in revenue, successfully establishing an online community for the brand.

Pacific Rim