Case Study: Oregon State University achieves higher paid search conversions and lower CPA with Anvil Media

Oregon State University boosts conversions by 83.3% with Anvil Media

The customer, Oregon State University, faced the challenge of substantially increasing its monthly paid search conversions to 60 while simultaneously working with a budget that was decreased by 16%. To help meet this goal, the university partnered with the vendor, Anvil Media, for its digital marketing and PPC services.

Anvil Media implemented a solution that began with a complete audit of the paid search accounts. This strategy included analyzing search queries to find new opportunities and add negative keywords, as well as refreshing all ads and landing pages. The results surpassed the goal, with Anvil Media increasing overall conversions by 83.3% and the conversion rate by over 25%. Furthermore, the cost per acquisition was successfully lowered, decreasing by over 49.2%.

Oregon State University