Case Study: Oregon State University Ecampus increases applications 198% with Anvil Media

Oregon State University boosts applications 198% with Anvil Media

Oregon State University Ecampus, the online education division of Oregon State University, faced the challenge of increasing enrollment for its programs in a highly competitive market while remaining fiscally responsible. A key complication was creating campaigns that would not cannibalize applications from the university's other campuses. They partnered with digital marketing agency Anvil Media to address this with paid search and other services.

Anvil Media implemented a multi-layered digital marketing strategy that utilized paid search, paid social, display, video, and remarketing. They used negative keywords to direct traffic efficiently and worked with the client to identify which specific programs to promote. As a result, Anvil Media increased the university's completed applications by 198% year-over-year while simultaneously decreasing the cost per acquisition by 56.7%.

Oregon State University