Case Study: Opus Interactive grows organic traffic and search visibility with Anvil Media

Opus Interactive grows organic sessions 24.65% with Anvil Media

Anvil Media was engaged by Opus Interactive, a provider of custom hybrid IT solutions, to address the challenge of increasing organic search rankings and driving quality traffic to their website. Given the long sales cycle in their industry, both parties determined that a dedicated website and search engine optimization (SEO) strategy would be the most effective approach.

The solution implemented by Anvil Media focused on technical and on-page SEO, including improving site speed and Core Web Vitals, implementing schema markup, and optimizing page titles and meta descriptions. Their strategy also expanded non-branded keyword targeting, built backlinks to increase domain authority, and optimized local platforms like Google My Business. The results from Anvil Media were substantial, featuring a 327% growth in organic impressions, a 24.65% increase in organic channel sessions, and significant growth in domain authority and backlinks.

Opus Interactive