Case Study: MOZO Shoes boosts social engagement and referral traffic with Anvil Media

MOZO Shoes boosts engagement 3,067% with Anvil Media

The customer, MOZO Shoes, a maker of footwear for the culinary industry, sought to transition into a lifestyle brand. Their challenge was to expand their positioning and win new fans by engaging their audience on social media. They partnered with the vendor Anvil Media to achieve this goal.

Anvil Media developed the #MOZOlife campaign, which used real-time reporting from events and an extensive influencer program featuring famous chefs. This strategy successfully showcased how wearers use the shoes from work to play. The results were significant, including a 3,067% increase in engagement, a 25% growth in new followers, and a 48% rise in website referral traffic. The campaign also spurred user-generated content, creating an online movement for the brand.

MOZO Shoes