Case Study: MorphoTrust USA exceeds TSA Pre-Check enrollment goals with Anvil Media

MorphoTrust USA boosts TSA Pre-Check enrollments 580.75% with Anvil Media

The customer MorphoTrust USA, which operates the IdentoGO TSA Pre-Check service, engaged Anvil Media with the challenge of enrolling 72,000 new participants into the program within a year. They needed to achieve this significant annual goal using a consistent monthly budget.

Anvil Media implemented a strategy that shifted budget toward capturing increased search volume for terms like "TSA Pre-Check," reallocating funds from display and social ads. They also recommended and executed a national search advertising expansion. As a result, Anvil Media helped IdentoGO obliterate its goals, achieving over 121,000 enrollments in just the second quarter—a 580.75% increase over the quarterly target while also reducing cost-per-click by 31.77%.

MorphoTrust USA