Case Study: Martin Hospitality boosts off-season engagement and traffic with Anvil Media's social media strategy

Martin Hospitality boosts organic Facebook impressions 86.7% with Anvil Media

Martin Hospitality, a hospitality group managing hotels and restaurants on the Oregon Coast, faced the challenge of maintaining reservations and traffic during its slow off-season. They partnered with digital marketing agency Anvil Media to develop and implement a social media strategy aimed at engaging customers year-round.

Anvil Media restructured the social strategy to focus on a mix of branded, non-branded, and user-generated content to provide value and entertainment. Without using paid media, Anvil achieved significant year-over-year results for Martin Hospitality, including an 86.7% increase in Facebook impressions, a 162% increase in Twitter impressions, a 50.5% rise in Facebook referral traffic, and substantial growth in followers and engagement across both platforms.

Martin Hospitality