Case Study: Lucy boosts ROAS and online revenue with Anvil Media's PPC management

Lucy boosts ROAS 61% with Anvil Media

Lucy, a high-end women's activewear retailer with a significant e-commerce presence, faced the challenge of improving the efficiency and return-on-investment of their in-house pay-per-click advertising campaigns in a very niche and competitive marketplace. They turned to the digital marketing agency Anvil Media to revamp their PPC efforts with the goal of increasing sales volume and revenue.

Anvil Media's solution was to eliminate inefficient keywords and refocus the campaigns, ad text, and targeting to better reach Lucy's market. They also implemented new ROI tracking methods. The results were significant, including a 560% increase in click-through rate and a 61% increase in return on ad spend. Overall online revenue from PPC grew by 9% while total ad costs were reduced by 33%.

Lucy