Case Study: Jani-King increases leads at lower ad spend with Anvil Media

Jani-King boosts conversions 252% with Anvil Media

Jani-King, a national commercial cleaning franchise, needed to increase leads for its services and franchise opportunities in the Portland/Salem region through paid search ads while operating on a limited budget. The challenge for vendor Anvil Media was to find a way to increase the efficiency of the AdWords account without increasing costs.

Anvil Media analyzed the account's structure and determined that a restructure was needed. They cut the number of campaigns and ad groups in half while maintaining high-quality scores. This solution allowed the limited budget to be maximized, resulting in a 252% increase in conversion rate over the previous month and a budget surplus for Jani-King. Anvil's paid media efforts successfully increased leads at a lower ad spend.

Jani-King