Case Study: ISG achieves 533% more goal conversions with Anvil Media paid media

ISG boosts conversions 533% with Anvil Media

The customer, Information Services Group (ISG), a leading global technology research and advisory firm, engaged vendor Anvil Media to test paid media efforts. The challenge was to build upon their successful SEO program by increasing overall traffic, impressions, and conversions through new paid campaigns.

Anvil Media implemented a paid media strategy focused on specific industries like manufacturing and promoted ISG's proprietary GovernX platform. The solution delivered exceptional results: with only a 27% increase in media spend, Anvil Media generated a 533% increase in overall goal conversions. Furthermore, the campaign led to a 225% increase in ISG's conversion rate while decreasing the cost per conversion by 80%.

ISG (Information Services Group)