Case Study: Inspire Fitness achieves 11.77:1 ROAS with Anvil Media’s Pinterest Advertising

Inspire Fitness drives 11.77:1 ROAS with Anvil Media on Pinterest

Inspire Fitness, a provider of high-quality home and commercial gym equipment, partnered with Anvil Media to test the effectiveness of redistributing a significant portion of their media spend to Pinterest advertising. Their challenge was to determine if this lesser-utilized platform could meet goals of a 2:1 return on ad spend while maintaining platform-average click-through rates.

Anvil Media implemented a campaign using both promoted video and single image pins. The results far exceeded expectations, achieving an 11.77:1 return on ad spend, which was 1,699% higher than the benchmark. Furthermore, Anvil Media drove click-through rates that were 285% and 225% above the Pinterest platform average for the video and image ads, respectively.

Inspire Fitness