Case Study: Information Services Group achieves higher organic traffic and conversions with Anvil Media

Information Services Group boosts website clicks 24.59% MoM with Anvil Media

Anvil Media worked with Information Services Group (ISG), a leading global technology research and advisory firm. The challenge was that the ISG website’s reliance on branded content limited its reach in a niche industry, hindering goals to achieve 30,000 monthly organic clicks and 50 on-site conversions.

The solution involved Anvil Media consulting on a new webpage targeting unbranded search terms, performing keyword research, improving page speed and Core Web Vitals, and implementing structured data markup. As a result, Anvil Media significantly increased website clicks, users, and conversions, successfully surpassing the client’s key benchmarking goals.

Information Services Group (isg)