Case Study: IdentoGO achieves higher conversion rates and lower CPA with Anvil Media

IdentoGO boosts conversion rate with Anvil Media despite 62.9% less spend

IdentoGO, an identity verification company and TSA partner, faced a significant challenge when its December 2016 advertising budget was cut by 62.9% following a slow holiday season the previous year. The customer needed to optimize its campaigns to combat seasonal decline and achieve its goals of increasing conversion rate and lowering cost per acquisition. Vendor Anvil Media was tasked with managing this effort.

Anvil Media implemented a strategy of daily monitoring and optimization of search, display, and social campaigns, with a large emphasis on search and the highest performing cities. Despite the drastically reduced budget, the vendor surpassed projections. The December 2016 campaign achieved the third-highest conversion rate in 18 months, with paid social delivering the lowest CPA on any channel and search achieving a 39% conversion rate.

IdentoGO