Case Study: Health & Safety Institute boosts revenue and ROAS with Anvil Media

Health & Safety Institute boosts revenue 39% and ROAS 60% with Anvil Media

Anvil Media worked with the Health & Safety Institute (HSI), an organization providing safety and compliance training, including official OSHA courses. HSI's challenge was to raise awareness for its courses and increase revenue by driving more traffic and online conversions to its website.

Anvil Media's solution focused on paid search and remarketing campaigns, primarily targeting U.S. metro areas with high construction activity and workers needing certification. This strategy significantly surpassed HSI's goals, delivering a more than 39% increase in revenue quarter-over-quarter and a 60% increase in return on ad spend.

Health & Safety Institute