Case Study: a financial management and consulting company boosts click-through rate and lowers CPC with Anvil Media

Financial Management and Consulting Company boosts click-through rate by 172% with Anvil Media

Anvil Media partnered with a financial management and consulting company whose paid search efforts were hampered by low quality scores. This issue drove their cost per click to an all-time high of $11.72, crippling their ability to maintain a brand presence and drive quality traffic in a competitive search space.

The solution implemented by Anvil Media was a complete campaign refresh centered on a 'keyword-first' strategy. This involved creating better targeted keywords, new ads, and new landing pages. As a result, Anvil Media improved the click-through rate by 172%, increased quality scores for over 50 keywords, and improved the average ad position by 18%. Most significantly, Anvil Media decreased the cost per click by 38% ($3.80 less per click), which led to 26% more traffic with $2,774 less in ad spend.